David Tennant Talking heads Advert Virgin Media uses celebrity endorsement in the form of David Tennant he has done a number of these lightly humorous adverts for Virgin. All the adverts in the series use humour and David as a catalyst to highlight a different feature of their infinity box. Products like the one Virgin are selling are aimed at families and people who are dedicated to certain TV shows to the point were missing one would be an issue. As David played the tenth Doctor in the BBC’s Doctor Who the casting as him for the spokesperson makes a lot of sense given the demographic of Doctor Who. It is a show aimed at families but is well known for having a fanatical following. Both of these groups would therefore benefit from this product, the family because there are multiple members most likely wanting to watch different things and the fanatic because its likely they have multiple interests that they are extremely invested in.
ADVERTISING
CELEBRITY ENDORSEMENT
There was also this Vlog style ad where David showed the set and encouraged people to tweet about the adds and share them on social networks. This forms an excitement around the ads themselves and will attract online viewers of ads that people would over wise not have seen. The camera angle goes against the normal shot type for an advert however is extremely present on youtube the site where this video was released.
This advert now has almost two million views online because virgin capitalised on the stereotypical internet user with this ad. This campaign is using the internet to do a lot of its marketing for it, this gif is now being used on thousands of blogs and being shared with hundreds of people.
Advertising is huge part of the media and is present in pretty much every media platform there is, online video, television, radio and print will most of the time have some kind of advertising attached to it. In a world where most markets are sturated with products advertising is the main way for businesses to better the sucess of whatever they're selling because of this adverts have devolved a a huge diversity as it's imperative for them to stand out amidst hundreds of ads trying to do the same. This page is focusing only on television ads and will be looking at; the different kinds, the reasons behind them and there effect on an audience.
REALIST NARRATIVE
This popular advert series is a collection of realist narrative adverts. Realist adverts are ones which are set in the real world and are things that could have plausibly happened. This type of advert works well because it can be directly linked to the viewers life and they can therefore see how purchasing the product in question would enhance their life.
This series of advert is effective because it gets viewers interested in a story, they use shots you’d typically find in a drama or sitcom. All the adverts in the series are lightly comedic and entertaining. Following this every instalment has some kind of problem and the solution is always found in the BT products that are being advertised. They all end with a voice over reiterating the message of that specific ad, it is very common convention in advertising and a great deal of TV ads end in voice overs.
ANTI REALIST NARRATIVE
An anti realist narrative uses clearly factious circumstances with some kind of story to entice you to buy their product. This advert like most lynx adverts is making a link between their product and an ability to attract women. They take this to an extreme by using the tag line “even angels will fall” insinuating even the most chaste of women can be seduced by the scent of lynx.Anti realist narratives like lets companies use hyperbole and metaphor that makes whatever they are selling look a lot more desirable than just a standard realist narrative it makes the object seem magical making the consumer want it more.
this add also works as a parody when you first see it your not aware that it is an ad for body spray and is shot more like a movie trailer than an ad. This meant people were more likely to watch the whole thing and have an interest in the narrative before the true purpose of the video was revealed.
TALKING HEADS
This is an example of a talking head advert by having real people endorse a product, you allow the audience to feel like something is a genuine opinion of the product. this particular talking heads ad also has lifestyle appeal the people in the video are all aspirational, the concept behind the ad is that if you go on this holiday you can become and emulate them. This is most likely aimed at middle class people given that they would have the fund to go on the holiday but not be at a point like they felt like the people in the advert who all seem to be upper class.
THE ASA
The ASA are responsible for advertising across all media platforms, they are the UK’s indigent regulator for advertising and they enforce the Advertising codes written by the Comity of Advertising Practice. They are the people who stop “misleading, harmful or offensive advertisements”.
