Working to a brief

A wide variety of jobs and projects in the media industry require the use and understanding of briefs. These briefs can come in all different forms, from formal to informal to contractually binding to simply spoken word. Briefs are an important of the media sector and can require a range of skills particularly when it comes to negotiating terms and working within the guidelines outlined in a brief.

Contractual briefs require a legally binding document with whoever you’re working for. This is normally a highly formal way of constructing a brief as it has to be extremely clear to both parties what is expected as the whole thing is done within legal frame work.

Negotiated Briefs

 

 

For example with the brief we were set for the Cornwall Channel project, it was a formal brief working for a real client in a very short space of time. In the brief was outlined the certain parameters that were necessary for it to be shown on TV, this required things such as, no swearing, no copyrighted music or footage and for it to be appropriate for it to be shown pre-watershed.